Privacy policy

Thank you for visiting the OPTION PROPRIO website and reviewing its privacy policy (hereinafter referred to as the “Policy”)

By browsing our website or using our systems or services, you acknowledge that you have read and understood this policy and consent to the processing of your data and personal information in accordance with it, as applicable.

This privacy policy consists of the following elements:

  1. Objectives of the privacy policy
  2. Effective date
  3. Consent collection methods
  4. Purposes of data collection
  5. Data processing purposes
  6. Personal information collected
  7. Processing methods used
  8. Access and control of personal information
  9. Sharing and reasons for sharing personal information with third parties
  10. Use of cookies and similar technologies
  11. Retention of personal information

1. Objectives of the privacy policy

Respecting privacy and protecting personal information are essential to us. Through this Policy, we aim to protect personal information in accordance with applicable laws.

To ensure this protection, OPTION PROPRIO commits to collecting, processing, and sharing information that identifies an individual only with their consent, unless permitted or required by law, in which case your consent will not be necessary.
The Policy aims to inform users of the reasons and the manner in which OPTION PROPRIO, or any person acting on its behalf, will collect and use their personal information. It is designed to be in clear language to ensure informed consent from users.
For the purposes of this Policy, “personal information” refers to any information about an identifiable person or information that can identify a person. Where possible, we will anonymize, pseudonymize, and/or aggregate this information so that it no longer identifies a person.

2. Effective date

This policy applies from june 12023.

3. Consent collection methods

We are committed to obtaining consent before collecting an individual’s personal information. Consent can be explicit or implicit and can be provided directly by the person or their authorized representative.

We prioritize obtaining explicit consent, whether verbal, electronic, or written. However, implicit consent can be reasonably inferred from a person’s action or inaction. For example, providing a name and address to receive a publication or a name and phone number to get a response to a question is considered implicit consent to the collection of information containing personal information. To determine the appropriate type of consent, we consider the sensitivity of the personal information involved, the purposes for which it is collected, and the reasonable expectations of a person in a similar situation.

If we intend to use the personal information for a new purpose, we will describe the intended use and request consent again.

In certain circumstances, such as a request from the government, it may not be possible to obtain the person’s consent to collect, use, or disclose their personal information. We commit to never disclose such information, except in compliance with this Policy, unless required or permitted by law.

4. Purposes of data collection

The information collected is in accordance with the purposes and objectives set out in this privacy policy.

Here are some reasons why we collect your personal information:

Communication purposes : We will use the collected data to communicate information to you and/or respond to your inquiries.

Provision of products and services : We will collect and process the necessary data and information to fulfill our mission and contractual obligations.

Ensuring and improving products and services : The data collected during your interactions with our services may be used to analyze and improve the functionality of our products and services.

Developing new products and services, including AI : The collected data may be used in research and development to offer new products and services to our users, including through advertisements and marketing messages. Additionally, the collected and aggregated data may be processed by algorithms using artificial intelligence.

Providing personalized products and services : The collection and analysis of data generated by your interactions with our services enable us to develop and create products and services that are relevant to better meet your expectations.

To protect the privacy of our users : The collected data allows us to verify the identity and protect the privacy of individuals who communicate with us by phone, electronically, or otherwise.

To fulfill legal obligations : Data is collected to satisfy obligations arising from laws, regulations, or international treaties.

5. Collected Personal Information

OPTION PROPRIO may collect personal information in various forms, but only through lawful means and solely for the disclosed purposes that have been communicated to you, as described in this Policy, or as permitted or required by law.

The personal information collected and its sensitivity may vary depending on the context of interactions between you and OPTION PROPRIO. Therefore, it is essential for us to inform you primarily about the nature of the personal information we use. We protect all collected personal information.

Among the personal information that may be collected and used, we particularly pay attention to:

Name and contact information : First name, last name, email address, postal address, phone number, and similar data used to communicate with you.

Demographic data : Data about you, such as age, gender, country, and language of communication.

Interactions : Data related to your use of websites, platforms, and created tools. This includes data you provide to use the products. In other cases, such as error reports, it refers to data we generate.

Other examples of interaction data we collect include :

Searches and orders : Search queries and orders you employ when using our website.

Textual, input, and handwritten data : Textual, input, and handwritten data, as well as any related information.

Location data : Data, which can be precise or imprecise, about the location of your device. For example, location data can be collected from a device’s IP address or data from your account profile indicating a less precise location, such as a city name or postal code.

Other data : Other data provided when using our website, including data from Google Analytics.

6. Purposes of Data Processing

Providing our products and services : We use data to operate our products and services and provide you with rich and interactive experiences.

Personalization : Some products include personalized features, such as recommendations that optimize your experiences and satisfaction. These features use automated processes to tailor your experiences based on the data we have about you, such as deductions we make about you and your product usage, activities, interests, and location.

Product and/or service development : We use data to develop new products. For example, we use anonymized or pseudonymized personal information to better understand our custumers needs.

Surveys and promotional communications : We use the data we collect to provide surveys and promotional communications. You can subscribe to email subscriptions, respond to surveys, and choose whether or not to receive promotional communications from OPTION PROPRIO via email, SMS, postal mail, and telephone. For more information on managing your contact information, email subscriptions, and promotional communications, please refer to the Access and Control of Your Personal Information section in this Policy.

Relevant offers : OPTION PROPRIO uses data to provide you with relevant and important information about the offered products and services. We analyze data from various sources to predict the information that will be most interesting and relevant to you and communicate it to you in different ways.

Advertising : OPTION PROPRIO uses data collected through its interactions with you, certain products, and third-party websites to advertise our products and services, including on third-party sites. We may occasionally use automated processes to make advertisements more relevant.

Reporting and business operations : We use data to analyze our operations and improve the decision-making process. This allows us to make informed decisions and create reports on the performance of our activities.

Research : We use data for research purposes, including scientific and public interest purposes, where permitted by law.

7. Data Processing Methods

OPTION PROPRIO attaches great importance to the security of your personal information and is committed to processing it in accordance with industry standards and practices, solely for the purposes for which it was collected as described in this policy or in a specific notice. However, absolute protection of this information is not possible due to the inherent security limitations of transmission over the Internet. Therefore, the information transmitted to us is ultimately at the user’s own risk.

8. Access and Control of Personal Information

OPTION PROPRIO ensures that all personal information in its possession is as accurate, current, and complete as necessary for the purposes for which it is used.

You have the right to request access to your personal information for verification purposes and to request correction if it is inaccurate. If you believe that your personal information is inaccurate or if you want to access your personal information, you can make a request using the contact information provided at the end of this Policy.

To the extent of our capabilities, we will provide you with timely access to your personal information. However, for security reasons, we may need to verify your identity.
Additionally, there may be circumstances where we cannot provide you with access to your personal information.

This may include situations where access may lead to the disclosure of another person’s personal information and that person refuses to consent to the disclosure, or where legal restrictions apply. If such a situation arises, we will inform you of the reason why we cannot provide you with access to your personal information. Regenerate response

If your request concerns data appearing on web pages or third-party platforms, please contact those third parties directly.

9. Sharing and Purpose of Sharing Personal Information with Third Parties

We do not share your personal information with companies, organizations, or individuals outside of OPTION PROPRIO, except for our authorized suppliers and partners who need access to the information for the purposes listed in this policy and within its limits, as well as in the following cases:

  • With your consent.
  • For storage in cloud servers, in which case personal information may transit through third-party jurisdictions. Note that we only engage reputable companies with privacy policies.
  • For external processing needs : We may transmit personal information to other trusted companies or individuals who process it on our behalf, following our instructions, in accordance with this privacy policy, with a level of data security at least equivalent to ours, and in compliance with any other appropriate security and confidentiality measures.

In particular, we use the services of third-party providers to aggregate, clean, and analyze data. To do this, these providers process the provided information as follows :

  • The data is first prepared and classified for use.
  • Based on the prepared data, the provider creates aggregate statistics that contain general and non-personal information, sometimes combined with data from similar sources. These aggregated data are then used to generate overall statistics, such as origin analysis (primarily through postal codes), seasonality analysis, and other queries. The data may be enriched using external data (e.g., statistics).
  • For legal reasons : We may disclose personal information outside of our company if access to such information is necessary to comply with applicable laws and regulations.

OPTION PROPRIO commits not to sell or rent your personal information to a third party.

List of suppliers and their privacy policies : (Web hosting – Canada) – Canada) :

Cyberimpact (email marketing – Canada) :

Streak (Web analytics – United States) :

Facebook (Advertising analytics – United States) :

Google (Data analytics – United States) :

Hotjar (Web analytics – Ireland) :

WordPress (Content management system – Canada) :

10. Cookies and Similar Technologies

OPTION PROPRIO may use cookies, Internet tags, invisible pixels, log files, or other technologies to collect certain personal information about visitors to our websites, as well as recipients of our newsletters, invitations, and other communications. Cookies are pieces of information transmitted by the server to the browser during a website visit, uniquely identifying the ongoing connection. These data may include information such as your Internet Protocol (IP) address, browser type, browser version, pages of our site you visit, date and time of your visit, duration of the visit, and other statistics.

The cookies used are mainly used to retrieve search history related to the session, to facilitate the user’s online browsing experience. It is important to know that enabling cookie options, depending on the chosen configuration, may allow other servers to install cookies on your system. You can configure your browser settings to inform you of the presence of cookies, giving you the option to accept or reject them.

Please note that our website may contain links or references to third-party websites. This policy ceases to apply once you leave our website, and OPTION PROPRIO is not responsible for the collection or processing of personal information by these third parties or through these external sources.

11. Retention of Personal Information

OPTION PROPRIO retains collected data for different periods of time, depending on their nature and usefulness in providing our products and services. During the retention period, OPTION PROPRIO takes physical and technical measures to ensure the security of data containing personal information

Personal information may be stored outside of the country in which you reside if a third-party provider or another entity to whom we disclose personal information in accordance with this Privacy Policy is located outside of the country. In such cases, personal information may be subject to the local laws of the countries or territories where the information is collected, used, disclosed, or stored, and government authorities and law enforcement agencies in those countries or territories may have access to it.
Once the retention period expires, personal information is destroyed. Only statistics or reports containing depersonalized and anonymized data may be retained for extended periods.

Other information

Changes to these rules :
We make changes to this Privacy Policy from time to time. Any reduction of your rights under this Privacy Policy cannot be applied without your explicit consent. We always indicate the date of the last modifications and provide access to archived versions for your reference. If the changes are significant, we publish a prominent notice on our website (including, for certain services, through email notification).

Person in charge of compliance :
For any questions, comments, or complaints regarding this policy, you can contact the person responsible for ensuring compliance with this privacy policy:

695 Boul Perrot #504, L’Île-Perrot, QC

J7V 2J7